P&C Ideal Operating Expense

Looking at a few P&C agencies and wondering what the realistic numbers should be when considering the operating expense vs revenue for a Property and casualty business ? I understand that number can fluctuate dramatically depending on size of the office and CSRs and producers involved .. but for those of you operating successful businesses what are your expenses / revenue ratio ? I have heard some suggest that business expenses ( office , marketing , support ) should ideally run at or below 40 % but that sounds low especially if you have additional support team ? Thanks
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