New to P&C-Tasked with Jumpstarting an Agency! HELP!

Hey all!

I am new to P&C and have been brought in to help jumpstart an existing agency and get things moving here! I have helped build up businesses in the past but, they were more in my areas of expertise. Insurance is a new world to me and I wanted to ask, what are good marketing efforts to use that would maximize ROI - We currently buy leads and they are not amazing (this was their practice before I came on board). How do you feel about Adwords, Facebook ads, best way to ramp up a facebook page, Email marketing, direct mailers etc.... What has worked for you and gave you the best ROI at
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