Don't you love it when CMS sends you an email on "top tips for writing emails"
Their words....
[I]1) Emphasize the deadline: This could well be the most incentivizing point, so make sure to include it! If people miss the deadline, they’ll likely have to wait another year to get covered. That means going another year without the peace of mind that comes with coverage when they need it – if they get sick, break a bone, or need emergency surgery – and being required to pay a penalty for not having coverage. We’ve found this type of messaging to be most effective, starting about a week
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Their words....
[I]1) Emphasize the deadline: This could well be the most incentivizing point, so make sure to include it! If people miss the deadline, they’ll likely have to wait another year to get covered. That means going another year without the peace of mind that comes with coverage when they need it – if they get sick, break a bone, or need emergency surgery – and being required to pay a penalty for not having coverage. We’ve found this type of messaging to be most effective, starting about a week
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