According to a new article on Bankrate (link below), a new startup called "Lemonade" is looking to shake up the traditional homeowners insurance market with a “sharing ecomony alternative.”
From the article:
[I]New York-based cofounders Daniel Schreiber and Shai Wininger vow to reinvent insurance "in ways not available to the legacy insurance carriers," with the goal of making insurance a "delightful" experience for consumers. The name reflects the pair's goal of turning shopping for insurance, which consumers consider a lemon, into, well, lemonade. So far, they've raised $13 million in
Source of insurance-forums.net
From the article:
[I]New York-based cofounders Daniel Schreiber and Shai Wininger vow to reinvent insurance "in ways not available to the legacy insurance carriers," with the goal of making insurance a "delightful" experience for consumers. The name reflects the pair's goal of turning shopping for insurance, which consumers consider a lemon, into, well, lemonade. So far, they've raised $13 million in
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