New to Med Sup

I'm considering adding med sup sales by telephone to my biz and hoping to get some guidance with setting some production goals.

If you were going to start over selling med sups by phone and had the capital to choose, would you do DM, TM, hire and train a caller or create the leads yourself?

What kind of ratio range should a newb to med sups with many years of insurance selling experience expect to average regarding cold calls to create leads, DM Leads to presentations, resulting sales?
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