New to the FE Side of the Business

Hi Guys! So I'm very new to the final expense side of the business. I have been an independent agent for about 7 months now and before that I was a career agent with NYL. Im looking to expand into the FE side of it a bit. Im also doing Medicare through Anthem, GTL and UnitedHealthcare contracted through Premier Companies inc. Its been going well and now I want to maybe explore the FE side since they kind of both hand in hand. I contracted with FEXcontracting.com with Mark Stovers help, and now my question is; is it better to buy the leads from them at $26 or run my own direct mail campaign? Is

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