Where to Spend $2000/mo Budget for ACA Leads?

Hey, guys

One of my new agents is getting into ACA after years in financial planning. Wants to spend $$ more so than sweat equity. He has a budget of $2k/mo

If you had this "problem" how would you divvy up your marketing dollars?

Build web site --> PPC?
Direct mail?
Radio ads?
Newspaper?

Inquiring minds want to know... thanks in advance!
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