Tips on Closing More Business

what is a realistic expectation of close ratio in regards to business quoted vs business written? Over the last 90 days we are currently closing about 41% of the business we quote. is 50% unrealistic? That extra 10% a month is like stealing another half a year worth of production. The obvious answer to writing more business I thought was getting more referral sources. But with more referrals comes more quotes, more quotes = more work. Wouldn't it make just as much sense to figure out how to close more of the business that is already coming in?


Just to clarify I am talking P&C (mostly h
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