Hi all -
Thanks for your time reviewing the initial marketing plan; I will try and be brief.
New to the industry (3 agents), fairly well capitalized, and have spent about 6 months getting up to speed on industry dynamics. Would like feedback from some of the veterans on our AEP marketing plan, constructive criticism is appreciated.
Plan: 62 educational workshops in 6 weeks. Driving attendance through DM campaign (4000 pieces per drop, 3 events listed on each letter). Potentially considering TM for 65+ crowd.
Location / Venue: 5 counties in TX, booked 6 different restaurants in h
Source of insurance-forums.net
Thanks for your time reviewing the initial marketing plan; I will try and be brief.
New to the industry (3 agents), fairly well capitalized, and have spent about 6 months getting up to speed on industry dynamics. Would like feedback from some of the veterans on our AEP marketing plan, constructive criticism is appreciated.
Plan: 62 educational workshops in 6 weeks. Driving attendance through DM campaign (4000 pieces per drop, 3 events listed on each letter). Potentially considering TM for 65+ crowd.
Location / Venue: 5 counties in TX, booked 6 different restaurants in h
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