Foresters plans to change its brand name to Foresters Financial
ForestersTM CEO Tony Garcia announced today plans for the Foresters family of companies to be known collectively by one brand - Foresters Financial - in Canada, the United States and the United Kingdom. First Investors kicked off the transition today with a total rebrand to Foresters Financial.
Changing Foresters brand name has been a priority for Tony Garcia since he took the helm in May 2014: "Although we're proud of our heritage, we know that when members of the public see or hear the Foresters name, many wonder what we do.
Source of insurance-forums.net
ForestersTM CEO Tony Garcia announced today plans for the Foresters family of companies to be known collectively by one brand - Foresters Financial - in Canada, the United States and the United Kingdom. First Investors kicked off the transition today with a total rebrand to Foresters Financial.
Changing Foresters brand name has been a priority for Tony Garcia since he took the helm in May 2014: "Although we're proud of our heritage, we know that when members of the public see or hear the Foresters name, many wonder what we do.
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