First I should state that I have never done a mail campaign but I'm working on putting together a 3 month test campaign with 2 mailers per month to about 1500 doors. My own neighborhood and surrounding neighborhoods have an average of roughly 2.8 people per household, 65-70% over 45 and all average $130k-161k income annually.
I just did a pretty good size replacement/1035 exchange and I've had luck with replacements in the past. I think a lot of these folks could be excellent replacement business, great for LTC hybrid marketing and marketing along the lines of ROR w/ blended policies.
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I just did a pretty good size replacement/1035 exchange and I've had luck with replacements in the past. I think a lot of these folks could be excellent replacement business, great for LTC hybrid marketing and marketing along the lines of ROR w/ blended policies.
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