Carrier Brand Recognition

Anyone base or target there sales around Carrier's folks in an area may recognize? Just saw a "sagicor life" add at a Miami Marlins game and I've only reconized that name from this board. So maybe it's known in the south but its basically chineese to anyone here. Guess I'm saying if price is close could you see any advantage to presenting say Atena vs others or using brand to your advantage.
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