Research: Lead Costs

Good afternoon, everybody.

I'm doing a bit of research lead metrics infographic. Essentially to show agents what they might be able to expect in terms of cost and return on various types of leads.

I know it can vary. I'm just gathering some anecdotal ballparks for an average.

If you feel more comfortable, you can always send me a message with the info.

I'm looking for your average or estimated[LIST=1][*]Cost per lead[*]Cost per acquisition[*]Closing ratio

for the following types of individual health insurance leads:
Shared
Exclusive
Live transfer
Aged

Any help you can o
Source of insurance-forums.net

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