Research: Lead Cost Information?

Good afternoon, everybody.

I'm doing a bit of research for a friend for a lead metrics infographic. Essentially to show agents what they might be able to expect in terms of cost and return on various types of leads.

Knowing that this may vary, I'm just gathering some anecdotal ballparks for an average.

If you feel more comfortable, you can always send me a message with the info.

I'm looking for your or estimated
[LIST=1][*]Cost per lead[*]Cost per acquisition[*]Closing ratio

for the following types of life insurance leads:
[LIST=1][*]Shared[*]Exclusive[*]Live t
Source of insurance-forums.net

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