How Many Leads Do I Have to Buy to Make 1 Sale? DM Leads

Hi forum,

I am thinking of becoming a life insurance agent but I had a few questions. If I start buying Direct Mail Leads, how many should I be able to sell? Again, I have not started yet so numbers for a new person please. What would my ROI be? Also, is it better to door knock, Set Appointments or both?

Thank you for the help.
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