DM Leads Question for All Vets

I was giving this thought. How do you receive 20 leads a week? As I've started my DM campaigns I still have them trickling in where's it's 2-3 a week maybe 4 a week. Is it just something that ends up happening from ordering every week or is it that the rockstar agents receive 20 leads a week by combining TM and DM leads? How can I make certain I have those 20 leads? I made the most I've made ever last month and I want to make certain I can invest it wisely. Thank you!
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