Ads for Obtaining ACA Business

I'm looking for a little advertising advice.

In 2014 I placed a few ads in different publications about health insurance and getting tax credits. I didn't get one call. The publications were free and delivered to homes. I used an insurance company's ad from their catalog that was sent to me in a PDF with my info on it.

I would now like to try again and make my own generic ad and I want to use the word "Obamacare" in the headline but since we all know "Obamacare" isn't really a thing, I don't want to appear ignorant. I don't even know if it's legal or ethical to use that term. But
Source of insurance-forums.net

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