Direct Mailing Strategies

I closed a good amount of people with my last direct mail drop albeit a few people told me they don't have bank accounts so I had to do direct billing with them.

My question is this how do you figure where to mail? I was going to drop two fixed priced mailers (20 with Chris of TLC) but wasn't sure if I should drop both in the two counties I normally drop or do the two counies I have been dropping and then pick another two counties for another drop. Any ideas? Before I didn't have the money to do this so now I've been closing a few deals and have a larger budget than ever really, so I don't kn
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