Differences Marketing T65 Vs. 70+

A seperate non-senior markets thread evolved (sorta) into thoughts about how we might market to a younger T65 -67 differently than those just 5 or more years older. The discussion / thought spawned from a question on whether we should dummy down articles / blogs etc.

As I see it, there was a generational change in technology in the late 90's and those turning 65 now were active and in their mid 40's as the internet became prevalent as a business tool --they had to adapt to the new technology and keep more mentally sharp than those just 10 years older. The T65 group is used to an entirely d
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