Building a Medicare Book-Hypothetical Scenario

Here is a hypothetical question-

Here is the scenario:

• The overall goal was to add a minimum of 10 new Medicare clients per month in an area with about 3,000 new Medicare beneficiaries per month
• Target enrollments are in their 60's to maximize renewal commissions
• Client acquisition cost is not an issue-willing to spend up to 80% of FYC to acquire each new client
• Agent does not want to chase down leads, prefers inbound phone calls

Under these circumstances, what would you do in terms of spending money on marketing?

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