Building a Life Insurance Website

Hello all! This is my first post, but I am a long time reader.

A post caught my eye about agents building their own website to drum up life insurance leads. And it seems like forum members here have a much more positive perspective of using your own website for leads, as opposed to purchasing them. I have spent over $1,000 on purchasing leads, with very limited success. I have no problem using my income to build my business, but I'm not seeing the ROI that I would like to!

That being said I would like to hear from some of you who have built their own website. What would you recommend do
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