NON AEP Seminar Not Successful

I have heard of some agents having success with these so I gave it a shot. We tried it with two local MAPD's because we have over a 40% penetration here and people tend to call about "free." Anyways we have had three separate dates and a terrible response. In one case we used a marketing firm to design a post card and the other we used anthems pre designed flier (I assumed it would be a bad idea). Here is our data so far:
1. Mailed 600 for two seminar dates (1 prospect called and showed) mailed 60 and 90 days out from T65
2. Mailed 575 to a different area (1) mailed all the way up to T
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