Need to Be More Smarter, IUL

So I got into insurance with a captive company and only recently moved to a broker. I've never sold IUL but have been reading like crazy so I can understand it.



But here's what I'm missing. I keep seeing the phrase "properly designed" and really don't know what that means.



Could someone give me an example of a properly vs poorly designed UL/IUL policy?

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