Final Expense to 50's Age Group

When you have prospects that are early 50's, do you approach them any differently than somebody who is older?



Given that, in general, the sense of urgency is not as strong, do you "fish" the same way and hope for a bite, or change your bait?



Imagine that all your leads were under the age of 60. That's where I stand at the moment. Move forward as normal and accept what comes, or are there any tweaks / adjustments I can make to improve my odds?

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