Best Way to Get 40 Direct Mail Leads Per Week?

OK, I know this has been beaten to death but I can't find any recent topics covering this specifically. I have an agent who is ready to go full time in FE, and wants enough direct mail leads to run 20 appts per week. I figured at least 40 cards would get him close to this (seems like 3 cards = 1 apt).



What is the most cost efficient way to generate 40 leads per week? Fixed price lead? Obviously he is looking at spending several grand a month here. What is the best way to do this from the guru's perspectives?

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