Why I Don't Fear Google OR Direct Markets

RELATIONSHIPS in my local real estate market.



We all hear the hype about Google, Amazon & the younger populations getting into the direct markets. Yes, you can't help but question the perpetuation of our business in this regard BUT here's how I see it. I get all my business from local realtors & mortgage lenders...people buying new homes. Home prices are relative to the market, so for a frame of reference...in my local market my business is 15% rich people, 55% upper middle class, 20% middle class & 10% other.



These people (of ALL ages) just don't want to take the time out of their da

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