Using Co-Insurance As SALES TOOL

Disclaimer - I'm transitioning into commercial insurance & I recognize that my knowledge level is low.



If I'm quoting apartment complexes & based off my carriers RCE the prospect is substantially under-insured...is there any reason NOT to have the conversation about how screwed they'd be in the event of a loss w/ the coinsurance penalty that would apply?



Do carriers apply coinsurance to all losses? Let's say there's water damage to a 15 unit building that damages 3 units. Will the claim rep run an RCE on the ENTIRE building to cross check if they're insured correctly & apply a penalty i

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