Hi Guys:
We have discussed at length on simpler ways to lift final expense lead response rates, chiefly through eliminating references to life insurance on the reply card.
Today I'd like to explore other ways to lift response without changing the lead piece, namely through modification of the mailing list itself.
For you final expense agents marketing to the "final expense" market (50-85, 0-50k HHI), I would wager all of you share similar breakdowns of your final expense clientele:
1) 90% or greater are on a fixed income.
2) Most sales made to single person households aren't ea
We have discussed at length on simpler ways to lift final expense lead response rates, chiefly through eliminating references to life insurance on the reply card.
Today I'd like to explore other ways to lift response without changing the lead piece, namely through modification of the mailing list itself.
For you final expense agents marketing to the "final expense" market (50-85, 0-50k HHI), I would wager all of you share similar breakdowns of your final expense clientele:
1) 90% or greater are on a fixed income.
2) Most sales made to single person households aren't ea
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