Should You Go into Debt for Leads?

For the independents, how many of you launched your FE marketing on a credit card?



Was it worth it?



I'm sure there's a learning curve with getting the mailing returns right. Dropping $800 a week to generate 20 leads is hard to fathom, when the most I've ever made in a good week is $1,000. (Cold-Knocking)



It makes me wonder, Is the lead cost, the reason why 99% of agents fail in this business? My guess is it's probably not?



But it also makes me wonder, of those who've failed in this business, how many are left with tons of credit card debt from buying leads? :err:

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