If We Care NOTHING About WHAT The Lead Card Says...

I have a question for my fellow agents who care not what the lead card says:



Why not mail off Medicare mailers ($0k-$50k or $15k-$50k) to 65-80 year olds, and get back a 3% to 4% response rate, versus a 1.5% to 2% response rate on an E-64?

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