How Often Do You Follow Up?

I received a phone call Friday around noon but could answer it because I was with another client. It was a referral looking for an auto quote. I called her back an hour later and left a voicemail. Called back around 6pm and no answer. These types of things happen all the time so I was just wondering how often you guys follow up with a prospect? Or any ideas, like just send a text right way? Thanks!

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