Final Expense Training Part 3 of 12

[COLOR="DarkGreen"][B]Leads and getting the most out of your start up cost/investment![/B][/COLOR]:idea:



[B]Direct Mail or DM Lead Cards

[/B]The biggest value of DM leads is that you can tweak out the target market by age, income, race, and since there is a lot more data available for DM than for Telemarket leads, it’s easier to get yourself a regular amount of leads in a given area.



[B]Telemarketed or TM Leads[/B]

Usually cost less than DM but are limited in a given area! When you start to tweak out the age and income filters there are even less to call.



[B]Internet Leads[/B]

Source of insurance-forums.net

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