Can anyone share what they are paying to acquire a new household via Internet leads. I am currently paying $177 per household and averaging 3 policies per household. My fear is this is not a sustainable cost to obtain a customers long term. At some point I'm gonna run out of money.
This is a simple COA calculation, I'm am simply looking a pure marketing spent on Internet leads divided by number of households you bring in during the month.
Any advice would help.
This is a simple COA calculation, I'm am simply looking a pure marketing spent on Internet leads divided by number of households you bring in during the month.
Any advice would help.
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